ABOUT S.T.A.N.D. AND TCOYD:
WHAT'S S.T.A.N.D.? WHO'S TCOYD?

Start Taking Action Now for Diabetes (S.T.A.N.D.) is a unique, social marketing initiative supported by Sanofi U.S. and led by leading not-for-profit diabetes education organization Taking Control of Your Diabetes (TCOYD). The S.T.A.N.D. initiative strives to help dispel the myths and misperceptions about diabetes and diabetes treatment options by challenging the diabetes community to think differently, engage in conversation with their healthcare providers and create partnerships to work toward changing the course of diabetes, one of the most urgent health issues in the United States. S.T.A.N.D. aims to shift the perception of what it means to have diabetes, sparking greater national urgency about the condition and encouraging people living with diabetes to feel empowered to take control and join the movement for better blood sugar control.

If you or someone you love is living with diabetes, visit S.T.A.N.D.'s new Doctor Forum and submit your questions to Steven V. Edelman, M.D., founder and director of TCOYD and a professor of medicine in the Division of Endocrinology, Diabetes & Metabolism at the University of California, San Diego (UCSD).

THE S.T.A.N.D. JOURNEY

S.T.A.N.D. began with a two-day social marketing summit in 2009, which brought together a cross-disciplinary group of influential and creative thinkers, including diabetes medical leaders, public health advocates and marketing leaders from the television, music, digital technology, fashion and nutrition industries. In February 2011, the second S.T.A.N.D. Summit was held to continue the momentum for greater diabetes awareness and education.

THE MOVEMENT

Whether you are an influencer in the world of entertainment, medicine, public health, or marketing, or someone living with or affected by diabetes in some way, we encourage you to look for opportunities in your daily life to spread the S.T.A.N.D. message and become part of this movement. We challenge you to think differently about diabetes and imagine new ways to raise awareness about the disease and the importance of better blood sugar control NOW.